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Exit: Marketing research industry

This paper is written by a management consultant; one who, by the nature of his task, must try to know, develop and fertilise the soil on which managerial talent in business can grow and bear fruit. One vital constituent of that soil is...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Martin van Mesdag
June 15, 1973
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Citation

van Mesdag, M. (1973a, June 15). Exit: Marketing research industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/exit-marketing-research-industry